Paid social consultant

Paid social, simplified.

I'm Grace Alimo — 5 years running paid social for everyone from national CPG brands to fast-growing DTC labels. One campaign drove $207K in tracked Amazon sales; another sold out a client's product run entirely through paid social. Meta, TikTok, LinkedIn, and beyond, run by one strategist who treats your budget like her own.

Get in touch See how it works

$207K+ in tracked Amazon attribution sales

Sold out a client's product run through paid alone

↑35% YoY client purchases

↑25% YoY reach

100+ campaigns launched

25+ clients served, from national CPG to DTC

6 platforms managed

10+ certifications

5 years in paid media

What paid social actually does

The right people, the right message, on purpose.

Paid social ads are sponsored posts on platforms like Instagram, Facebook, and TikTok — built to reach specific people based on their interests, behaviors, and demographics, not just whoever happens to scroll past. Done well, it's the difference between a campaign that "gets impressions" and one that gets your product sold out.

Unlike organic content, every dollar is targeted and trackable. I've watched a well-run campaign move $207K in attributed sales and clear an entire inventory run — that's what happens when targeting, creative, and budget pacing are all pulling in the same direction.

Platforms I run

Meta (Instagram & Facebook) — full-funnel prospecting and retargeting
TikTok — creative-led campaigns built for a scroll-fast audience
LinkedIn — B2B lead gen and account-based targeting
Pinterest & beyond — for brands with a visual, intent-driven audience

Services

Two ways to work together.

Whether you're launching your first campaign or need someone to run the day-to-day, here's exactly what you get — and exactly what it costs to find out: one message.

Launch

Paid Social Starter

Paid Social Launch & Activation

Discovery survey and strategy call to align on goals and expectations
A custom media plan — platform strategy, campaign structure, and KPIs
Full campaign buildout once approved: trafficking, taxonomy, targeting, and 4–6 custom ads
Ad previews sent for your approval — nothing goes live without your sign-off
Multiple QA checkpoints at launch and again at 24 hours
Clear communication and updates at every step

Get a custom media plan →

Ongoing

Paid Social Monthly

Monthly Management & Optimization

Ongoing campaign management with weekly performance updates
KPI tracking with week-over-week comparisons
Monthly strategic insights via email — wins, opportunities, and data-backed recommendations
Active monitoring Monday–Friday, 10am–5pm
Monthly optimizations to keep performance sharp and on-goal

See if monthly fits →

Resources

Paid social, explained plainly.

Quick-reference guides on the concepts clients ask about most. More added regularly.

Fundamentals

CPM vs. CPA vs. ROAS

The three metrics every client asks about and mixes up. A plain-language breakdown of what each one measures and when to care about it.

Strategy

How to read a media plan

What's actually in the document your consultant hands you — platform mix, budget allocation, KPI targets — and the questions worth asking about it.

Creative

Why the same ad dies on TikTok and wins on Meta

Platform-native creative isn't a nice-to-have. A look at how format and pacing expectations differ across feeds.

Budgeting

How much should you actually spend?

A framework for sizing a first paid social budget based on your goals, not a rule of thumb pulled from a random blog.

Targeting

Interest targeting is dying. Here's what's replacing it

Why broad + creative-led targeting is outperforming narrow interest stacks on most platforms right now.

Getting started

Questions to ask before hiring a paid social consultant

What separates a strategist from someone just boosting posts — and what to have ready before your first call.

These are placeholder topics to show the shape of a resources library — swap in Grace's real guides, or turn each card into a full write-up.

Founder, GAM.

Grace Alimo

Meta Certified TikTok Certified LinkedIn Marketing 10+ certifications

About

One strategist. No account managers in between.

Five years ago I started running paid social inside agencies, on budgets big enough that a wasted dollar actually mattered — national CPG launches, retail partners, brands most people would recognize. I've since driven $207K in tracked Amazon attribution sales on a single campaign and helped sell out a client's entire product run using paid alone. I set out on my own to build something more direct: no hand-offs between strategist and client, no junior account manager relaying updates from someone you've never met. Just me, running your campaigns.

GAM is built on three things: honest, data-backed recommendations; genuine relationships with the brands I work with; and a habit of testing before assuming. I'd rather find what actually works for your audience than chase whatever's trending this week — that's how a scrappy DTC budget ends up outperforming ones ten times its size.

Contact

Let's outsmart the platforms together.

Tell me a bit about your brand and what you're hoping paid social can do for it — no discovery call required to get a reply. I read and respond to every message myself, usually within 1 business day.

✉️ gracealimomedia@gmail.com